Funnel analysis
Where visitors drop off, page by page.
Service
Conversion Rate Optimisation (CRO)
More customers from the visitors you already have.
What we measure
- Conversion rate
- Average order value
- Cart and form abandonment
Platforms
Case · Flora Organics
+205%
orders
Black Week 2025 vs 1–22 Nov 2025
Specialities
Our Conversion Rate Optimisation (CRO) services
Heatmaps and recordings
How people use the site, to understand why they don't buy.
A/B testing
Variations tested with enough data to decide.
Landing pages
Campaign pages built for a single action: buy, enquire or sign up.
Product pages and checkout
Less friction between viewing a product and completing the purchase.
Who it's for
This is for you if…
- “You get visitors but few sales.”
- “Lots of people abandon the cart or the form.”
- “You change your site on instinct and don't know if it worked.”
What we do
What we deliver
01
Funnel analysis
Where visitors drop off, page by page.
02
Behaviour analysis
Heatmaps, recordings and surveys to understand why.
03
Prioritised hypothesis list
Improvements ranked by impact, effort and time.
04
A/B tests
Variations tested with enough data to decide.
05
Rolling out the winners
What wins goes live on the site, documented.
How we measure
What we report
Every month, compared with the previous period.
- Conversion rate
- Average order value
- Cart and form abandonment
- Revenue per visitor
Related case
Flora Organics
A Shopify store built from scratch, with website, SEO, social media, ads and measurement working together for a Norwegian skincare brand.
+205%
orders
Black Week 2025 vs 1–22 Nov 2025
FAQ
Before we talk
Do I need a lot of traffic for CRO?
For A/B tests, yes, you need volume. With less traffic we work with behaviour analysis and best-practice improvements.
Will you change my website?
We propose the changes and implement them with you or your technical team, whichever you prefer.
How long does a test run?
Long enough to reach a reliable conclusion, usually a few weeks. It depends on your traffic.
Shall we talk about CRO?
Tell us the context and we'll come back with the next steps.