Paid Media
Short-form video to reach new audiences, with tracked campaigns and creatives made for TikTok.
The essentials
TikTok is a discovery channel: people find new brands while watching videos. It works best with content that feels native to the platform, with a strong hook in the first seconds, not with ads adapted from other networks.
We set up campaigns with tracking from day one and a creative production rhythm that allows testing and refreshing, because ads wear out quickly on TikTok.
What we do
01
Purchase and lead events tracked, so we optimise for results.
02
Videos built for the format: a hook in the first seconds, pace and captions.
03
Campaigns and audiences organised by goal, with budgets for testing.
04
What to keep, what to cut and which creatives to produce next.
How we work
1
TikTok Pixel and conversion events set up.
2
Native short videos, with variations of hook and message.
3
Campaigns with broad audiences and budgets to learn.
4
New creatives as the previous ones lose steam.
Platforms and tools
Every month, compared with the previous period.
Case study · Real estate, lead generation
Three Meta Ads campaigns, each built on what the previous one taught us: more leads, a lower cost per lead and less spend.
−38%
cost per lead
Campaign 3 vs Campaign 1
More in Paid Media
Search, Shopping, Performance Max and YouTube, with conversions tracked through to the sale.
Ads on Facebook and Instagram, for sales, leads or awareness.
FAQ
It helps, but it isn't required. Ads can start even without regular posts.
It depends on where your audience is. In the diagnosis we'll tell you whether it's worth testing.
Ads built from organic posts, yours or creators', which keep their likes and comments.
We can use creator content in ads, agreed with you case by case.
Tell us the context and we'll come back with the next steps.