Conversion Rate Optimisation (CRO)
See the site through your visitors' eyes and understand why they don't buy.
What's included
The essentials
The numbers tell you where people drop off; heatmaps and recordings show you why. We see where they click, how far they scroll, where they hesitate and what they ignore.
We combine this with short on-site surveys to hear directly from people who don't buy.
What we do
01
Clicks, movement and scroll on the pages that matter most.
02
Anonymous sessions analysed to find patterns of frustration.
03
On-site questions to hear from people who don't buy.
04
What we saw, with examples, and what we propose to change.
How we work
1
Tool set up with consent and personal data masked.
2
Enough sessions on the priority pages.
3
Patterns in clicks, scrolling and frustration.
4
Issues found and changes to make or test.
Platforms and tools
Every month, compared with the previous period.
Case study · Skincare, e-commerce (Norway)
A Shopify store built from scratch, with website, SEO, social media, ads and measurement working together for a Norwegian skincare brand.
+205%
orders
Black Week 2025 vs 1–22 Nov 2025
More in Conversion Rate Optimisation (CRO)
Where visitors drop off, page by page.
Variations tested with enough data to decide.
Campaign pages built for a single action: buy, enquire or sign up.
Less friction between viewing a product and completing the purchase.
FAQ
Yes. Personal data is masked and the tools only run with the visitor's consent.
Tools such as Microsoft Clarity or Hotjar, depending on the case.
It depends on traffic. We collect until there are clear patterns on the pages that matter.
No. Form fields and personal data are masked in recordings.
Tell us the context and we'll come back with the next steps.