Web Analytics
Every tag on your site in one place, organised and respecting consent.
The essentials
Google Tag Manager brings all your site's tracking and advertising codes into one place: Analytics, Google Ads, Meta, TikTok and others. Adding or fixing a tag no longer depends on code changes.
A well-organised container is easier to maintain, faster and respects cookie consent.
What we do
01
Tags, triggers and variables with clear names and no duplicates.
02
Google Ads, Meta, TikTok, LinkedIn and others, connected to the same events.
03
Tags that respect each visitor's cookie choice.
04
What each tag does, so anyone can maintain it.
How we work
1
Existing tags, duplicates and what's missing.
2
Naming conventions, folders and the data layer.
3
Tags and events with consent.
4
A list of what's there and how to maintain it.
Platforms and tools
Every month, compared with the previous period.
Case study · Skincare, e-commerce (Norway)
A Shopify store built from scratch, with website, SEO, social media, ads and measurement working together for a Norwegian skincare brand.
+205%
orders
Black Week 2025 vs 1–22 Nov 2025
More in Web Analytics
What is being measured, what is missing and what is duplicated.
A clean GA4 setup, with the events and conversions that matter to the business.
Purchases, leads and funnel connected to Analytics and the ad platforms.
Cookie banner and Consent Mode v2 set up, so you measure within GDPR.
The numbers you follow every week, in one dashboard.
FAQ
Usually only to install the container and, for a store, the data layer. We do the rest in Tag Manager.
We can assess in the diagnosis whether it makes sense for you.
A well-organised container has little impact. What weighs it down is too many or badly set-up tags.
Yes. The container is yours and you can grant access with different permissions.
Tell us the context and we'll come back with the next steps.