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SEO

E-commerce SEO

More people reaching your categories and products through organic search.

What's included

  • Store architecture
  • Product pages
  • Filters and duplicates
  • Structured data

Part of SEO

The essentials

Why E-commerce SEO matters

In an online store, the pages that sell most through organic search are categories and products. They're also the hardest: hundreds of similar pages, filters creating duplicates and descriptions copied from the supplier.

Our job is to organise the store around how customers search and give Google clear signals about what to index and show.

What we do

What's included

  1. 01

    Store architecture

    Categories and subcategories organised around how customers search.

  2. 02

    Product pages

    Optimised titles, descriptions and images, with unique content.

  3. 03

    Filters and duplicates

    Control over what Google indexes, so crawling isn't wasted.

  4. 04

    Structured data

    Price, availability and reviews visible in search results.

How we work

Step by step

  1. 1

    Keyword research

    How customers search for your categories and products.

  2. 2

    Architecture

    Categories, filters and internal links organised.

  3. 3

    Pages that sell

    Unique content and structured data on priority pages.

  4. 4

    Follow up

    Rankings, traffic and organic revenue every month.

Platforms and tools

What we work with

  • Shopify
  • WooCommerce
  • Google Search Console
  • Google Merchant Center

What we report

Every month, compared with the previous period.

  • Organic traffic
  • Rankings for target keywords
  • Conversions from search
  • Indexed pages and technical errors

Case study · Skincare, e-commerce (Norway)

Flora Organics: +205% orders during Black Week

A Shopify store built from scratch, with website, SEO, social media, ads and measurement working together for a Norwegian skincare brand.

+205%

orders

Black Week 2025 vs 1–22 Nov 2025

More in SEO

Other specialities

See everything in SEO
  • SEO audit

    Speed, indexing, structure and content: what's holding the site back and where to start.

  • Local SEO

    Show up in local searches and on Google Maps.

  • Shopify SEO

    Structure, themes and content of Shopify stores optimised for search.

  • WooCommerce SEO

    WordPress stores on WooCommerce that are fast, well indexed and easy to find.

FAQ

Before we talk

Which platforms do you work with?

Mainly Shopify and WooCommerce. For other platforms, we assess it in the diagnosis.

Does SEO replace ads?

No, it complements them. Organic takes longer to grow, but reduces your reliance on paid spend.

What about out-of-stock products?

We decide what to do in each case: keep, redirect or remove, so you don't lose rankings.

Does it help with the Shopping tab?

Yes. With Merchant Center, products can appear for free in Shopping results.

Shall we talk about E-commerce SEO?

Tell us the context and we'll come back with the next steps.