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SEO

Shopify SEO

A Shopify store that Google understands, indexes and shows to people looking for your products.

What's included

  • Collections and navigation
  • Theme and speed
  • Product content
  • Structured data

Part of SEO

The essentials

Why Shopify SEO matters

Shopify handles a lot on its own, but it has its own limits: fixed URLs with /collections/ and /products/, duplicate pages across collections, and themes and apps that weigh down speed.

We know the platform inside out, because we also build Shopify stores, and we optimise within what it allows.

What we do

What's included

  1. 01

    Collections and navigation

    Collections organised around customer searches, with clear internal links.

  2. 02

    Theme and speed

    Apps, images and code reviewed so the store loads faster.

  3. 03

    Product content

    Optimised titles, descriptions, metafields and alt text.

  4. 04

    Structured data

    Product, price and reviews properly marked up for search results.

How we work

Step by step

  1. 1

    Audit the store

    Theme, apps, collections, products and indexing.

  2. 2

    Fix the structure

    Collections, navigation, internal links and duplicates.

  3. 3

    Optimise content

    Titles, descriptions, metafields and structured data.

  4. 4

    Follow up

    Rankings, traffic and organic sales.

Platforms and tools

What we work with

  • Shopify
  • Google Search Console
  • Google Analytics 4
  • PageSpeed Insights

What we report

Every month, compared with the previous period.

  • Organic traffic
  • Rankings for target keywords
  • Conversions from search
  • Indexed pages and technical errors

Case study · Skincare, e-commerce (Norway)

Flora Organics: +205% orders during Black Week

A Shopify store built from scratch, with website, SEO, social media, ads and measurement working together for a Norwegian skincare brand.

+205%

orders

Black Week 2025 vs 1–22 Nov 2025

More in SEO

Other specialities

See everything in SEO

FAQ

Before we talk

Do I need to change theme?

Usually not. We start by optimising your current theme and only suggest a change if it's really holding you back.

Do you build the store too?

Yes. We've built Shopify stores from scratch, such as Flora Organics.

Is Shopify good for SEO?

Yes, with the right adjustments. Most issues come from the theme, apps and content, not the platform.

Can you migrate my store to Shopify?

Yes, with URL mapping and redirects so you don't lose rankings.

Shall we talk about Shopify SEO?

Tell us the context and we'll come back with the next steps.