Web Analytics
Know which channel, campaign and page brings in every sale and every lead.
The essentials
In an online store, every step counts: who viewed a product, who added it to the basket, who started checkout and who bought. When these steps are tracked with the right values, you see where you lose sales and the ad platforms optimise for what actually sells.
For service businesses, the same applies to forms, calls and quote requests.
What we do
01
Product views, add to basket, checkout and purchase, with values.
02
Enquiries, calls and key clicks tracked as conversions.
03
Google Ads, Meta and TikTok receiving the same conversions.
04
Tests to confirm the numbers match your store.
How we work
1
The events and values for each step.
2
Data layer, tags and store integrations.
3
The same conversions in Analytics, Google Ads, Meta and TikTok.
4
Test purchases and comparison with store data.
Platforms and tools
Every month, compared with the previous period.
Case study · Skincare, e-commerce (Norway)
A Shopify store built from scratch, with website, SEO, social media, ads and measurement working together for a Norwegian skincare brand.
+205%
orders
Black Week 2025 vs 1–22 Nov 2025
More in Web Analytics
What is being measured, what is missing and what is duplicated.
A clean GA4 setup, with the events and conversions that matter to the business.
Tags organised in one place, with cookie consent respected.
Cookie banner and Consent Mode v2 set up, so you measure within GDPR.
The numbers you follow every week, in one dashboard.
FAQ
We work with Shopify, WooCommerce and custom sites. Other platforms we assess case by case.
They rarely match to the cent, because of consent and ad blockers. The goal is for them to be close and consistent.
Yes, clicks on phone numbers. Calls from ads can also be tracked in Google Ads.
The platforms model some of those conversions. A good setup helps reduce the losses.
Tell us the context and we'll come back with the next steps.