Web Analytics
A Google Analytics 4 setup tailored to your business that answers your questions.
The essentials
Google Analytics 4 measures events, not just visits: clicks, forms, purchases and every step of the journey. It's more flexible than the previous version, but needs more setup to answer business questions.
We set up GA4 from a measurement plan: first we define what you need to know, then what to measure.
What we do
01
The events and conversions that matter for your business, documented.
02
Property, data streams, filters, data retention and links to Google Ads and Search Console.
03
Leads, purchases and funnel steps tracked.
04
Explorations and reports for the questions you ask every week.
How we work
1
Business questions, events and conversions.
2
Property, data streams, settings and links to other tools.
3
Tests to confirm the data is right.
4
Ready-made reports and a session for your team.
Platforms and tools
Every month, compared with the previous period.
Case study · Skincare, e-commerce (Norway)
A Shopify store built from scratch, with website, SEO, social media, ads and measurement working together for a Norwegian skincare brand.
+205%
orders
Black Week 2025 vs 1–22 Nov 2025
More in Web Analytics
What is being measured, what is missing and what is duplicated.
Tags organised in one place, with cookie consent respected.
Purchases, leads and funnel connected to Analytics and the ad platforms.
Cookie banner and Consent Mode v2 set up, so you measure within GDPR.
The numbers you follow every week, in one dashboard.
FAQ
No. We review what's there and fix what's needed.
Yes. We show you where the numbers that matter are and how to read them.
No. They're different properties; old history has to be exported separately.
Yes, when you need to store raw data or run more advanced analysis.
Tell us the context and we'll come back with the next steps.