PAID media
We create and optimise campaigns to generate leads and sales, with control over budget and performance.x
what is paid media?
Paid Ads Management is the planning, creation and optimisation of paid campaigns (Google Ads and Meta Ads) to reach the right people, at the right time, with a message aligned with your goal. The focus is on turning investment into measurable results, with budget control and data-led decisions.
who is it for?
Ideal for you if you identify with any of the following:
You want consistent results with controlled investment, without depending on organic reach. It is relevant both for businesses that are just getting started and want to accelerate leads and sales, and for those already running ads who need more stability, clarity and ongoing optimisation to reduce costs and improve performance.
what we do
We start by understanding your business, what you are selling, who it is for and what the real goal of the campaign is. From there, we define a strategy with a campaign structure that makes sense for your funnel and your budget, including audiences, messaging and success criteria. At the same time, we put the right measurement conditions in place whenever technical access is available, so that optimisation is based on real signals rather than assumptions.
Once the campaigns are live, we monitor and optimise continuously: we test variations, adjust budget, targeting and placements, and improve performance based on data and accumulated learning. Throughout the process, you receive ongoing reporting, with transparency around what was done, what was learned and what the next steps are.
case study
For Flora Organics, paid ads were used as an accelerator, but with control over efficiency and return. We planned campaigns by objective and timing, with continuous optimisation during execution, especially during seasonal periods. During Black Week/Friday, the campaign generated +800% in sales, a 2.56x return and +80% in website visits (compared with the rest of the month before the campaign).
FAQs
Frequently asked questions, clear answers.
How long does it take to see results?
It depends on your starting point, budget and funnel. You will usually see early signals within the first few weeks, with more consistent improvements between 4 and 8 weeks as we gather data and optimise.
Which platforms do you work with?
The choice, or combination, depends on your goal, where your target audience is, and whether the priority is to capture existing demand, generate new demand and build awareness, or work on both at the same time.
Do you create the ad creatives?
We can create the creatives or guide their creation, depending on the resources available. The key is to have enough variety to test: different messaging angles, formats and offers, so we can speed up learning and improve performance.
How can I keep track of what is being done?
Through ongoing reporting and full transparency: results, changes made, tests in progress and next steps. That way, you always know what has been optimised and why.
How much budget is needed?
There is no single fixed number. The ideal budget is one that allows room for testing and learning without being limited by too little data. We define a recommendation based on your goal, market and estimated cost per result, always with control and the possibility to scale gradually.
We recommend a level of investment that feels comfortable for your business, but still has enough impact to generate real data and meaningful results, without getting lost in the numbers.
How much does the Paid Media service cost?
The cost depends on the number of campaigns, the complexity of the funnel, the volume of creatives and the level of optimisation required. Management is charged as a monthly fee, and ad spend (platform budget) is not included.