Google Ads
Search, Shopping, Performance Max and YouTube, with conversions tracked through to the sale.
Service
Paid Media
Campaigns that pay for themselves: every euro tracked all the way to the sale.
What we measure
- ROAS and cost per acquisition
- Attributed revenue and conversions
- Conversion rate per campaign
Platforms
Case · Real estate client
−38%
cost per lead
Campaign 3 vs Campaign 1
Specialities
Our Paid Media services
Meta Ads
Ads on Facebook and Instagram, for sales, leads or awareness.
TikTok Ads
Short-form video campaigns to reach new audiences on TikTok.
Who it's for
This is for you if…
- “You spend on ads but don't know what you get back.”
- “You get clicks, but sales don't follow.”
- “Your campaigns depend on whoever set them up, and nobody reviews them.”
What we do
What we deliver
01
Account audit
A review of structure, targeting, creatives and the conversions already in place.
02
Conversion tracking
Purchase and lead events connected to the platforms, so we optimise for what matters.
03
Campaign structure
Campaigns organised by goal and margin, with clear budgets.
04
Creatives and ads
Copy and variations to test, aligned with the landing pages.
05
Ongoing optimisation
Weekly adjustments to bids, audiences and budgets based on the data.
06
Monthly report
What we spent, what it brought in and what we'll change next.
How we measure
What we report
Every month, compared with the previous period.
- ROAS and cost per acquisition
- Attributed revenue and conversions
- Conversion rate per campaign
- Cost per click and per lead
Related case
Real estate client
Three Meta Ads campaigns, each built on what the previous one taught us: more leads, a lower cost per lead and less spend.
−38%
cost per lead
Campaign 3 vs Campaign 1
FAQ
Before we talk
Which platforms do you work with?
Google Ads, Meta Ads (Facebook and Instagram) and TikTok Ads. We choose platforms based on where your customers are.
What's the minimum ad budget?
It depends on the market and the goal. In the diagnosis we look at your numbers and tell you whether the investment makes sense before we start.
How long until I see results?
The first weeks are for measuring and learning. The highest-impact adjustments usually come in the first few months.
Is the ad account in my name?
Yes. The accounts and the data are yours; we work with manager access.
Shall we talk about Paid Media?
Tell us the context and we'll come back with the next steps.