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Social Media Management

Strategy and calendar

Know what to post, for whom and why, with everything planned in advance.

What's included

  • Goals and audiences
  • Content pillars
  • Editorial calendar
  • Monthly review

Part of Social Media Management

The essentials

Why Strategy and calendar matters

Without a strategy, social media turns into a list of one-off posts made whenever there's time. With one, every post has a role: building awareness, earning trust, driving visits or supporting a campaign.

We define the goals, audiences and themes, and turn them into a calendar you approve in advance.

What we do

What's included

  1. 01

    Goals and audiences

    What social media is for in your business and who it speaks to.

  2. 02

    Content pillars

    The themes we cover, with the brand's tone of voice and visual style.

  3. 03

    Editorial calendar

    Posts planned and sent for approval in advance.

  4. 04

    Monthly review

    What worked, what didn't and what changes next month.

How we work

Step by step

  1. 1

    Diagnosis

    Current channels, competitors and what has worked.

  2. 2

    Strategy

    Goals, audiences, content pillars and tone of voice.

  3. 3

    Calendar

    Posts planned by month, with dates and formats.

  4. 4

    Review

    Results analysed and the plan adjusted every month.

Platforms and tools

What we work with

  • Meta Business Suite
  • Shared editorial calendar
  • Instagram
  • Facebook
  • LinkedIn

What we report

Every month, compared with the previous period.

  • Reach and impressions
  • Engagement rate
  • Website visits from social media
  • Growth in qualified followers

Case study · Skincare, e-commerce (Norway)

Flora Organics: +205% orders during Black Week

A Shopify store built from scratch, with website, SEO, social media, ads and measurement working together for a Norwegian skincare brand.

+205%

orders

Black Week 2025 vs 1–22 Nov 2025

More in Social Media Management

Other specialities

See everything in Social Media Management

FAQ

Before we talk

Who approves the posts?

You do. We only publish what's approved.

Can I get just the strategy and post myself?

Yes. We deliver the strategy and calendar for your team to carry out.

How far in advance do I get the calendar?

We agree it with you, so there's time to review and approve before posting.

What about key retail dates?

They go into the calendar from the start, such as Black Friday or Christmas.

Shall we talk about Strategy and calendar?

Tell us the context and we'll come back with the next steps.