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SEO

Link building and backlinks

Links from relevant sites that give Google reasons to trust yours.

What's included

  • Backlink analysis
  • Opportunities
  • Link-worthy content
  • Outreach and follow-up

Part of SEO

The essentials

Why Link building and backlinks matters

Links from other sites are still one of the signals Google uses to judge a page's authority. But they don't all count the same: a link from a relevant site in your sector is worth more than dozens of directories nobody reads.

We earn links with useful content, relationships and real opportunities, without schemes that could put your site at risk.

What we do

What's included

  1. 01

    Backlink analysis

    Which links you have, which help and which could be a risk.

  2. 02

    Opportunities

    Sites, publications and partners relevant to your sector and market.

  3. 03

    Link-worthy content

    Guides, data and resources that give other sites a reason to cite you.

  4. 04

    Outreach and follow-up

    Link requests, unlinked mentions recovered and a report on what was secured.

How we work

Step by step

  1. 1

    Analyse

    Current links, risks and gaps against competitors.

  2. 2

    Find opportunities

    Relevant sites, publications and partners.

  3. 3

    Create reasons

    Content and resources other sites want to cite.

  4. 4

    Reach out and report

    Requests, follow-up and a list of links secured.

Platforms and tools

What we work with

  • Google Search Console
  • Backlink analysis
  • Relationships with sector publications

What we report

Every month, compared with the previous period.

  • Organic traffic
  • Rankings for target keywords
  • Conversions from search
  • Indexed pages and technical errors

Case study · Skincare, e-commerce (Norway)

Flora Organics: +205% orders during Black Week

A Shopify store built from scratch, with website, SEO, social media, ads and measurement working together for a Norwegian skincare brand.

+205%

orders

Black Week 2025 vs 1–22 Nov 2025

More in SEO

Other specialities

See everything in SEO
  • SEO audit

    Speed, indexing, structure and content: what's holding the site back and where to start.

  • Local SEO

    Show up in local searches and on Google Maps.

  • E-commerce SEO

    Categories, product pages and filters built for organic search.

  • Shopify SEO

    Structure, themes and content of Shopify stores optimised for search.

  • WooCommerce SEO

    WordPress stores on WooCommerce that are fast, well indexed and easy to find.

FAQ

Before we talk

Do you buy links?

We don't run bulk link-buying schemes. We prefer earned links that don't put your site at risk.

How many links will I get each month?

It depends on the sector and the opportunities. We prefer a few relevant links over many worthless ones.

Are links permanent?

We go for editorial links, which tend to stay. We don't control third-party sites, but we track the ones that drop.

Do you write guest posts?

Yes, when the site is relevant and has real readers.

Shall we talk about Link building and backlinks?

Tell us the context and we'll come back with the next steps.