Paid Media
Facebook and Instagram ads that reach the right people and are measured in sales or leads.
What's included
Part of Paid Media
The essentials
On Facebook and Instagram, people aren't searching for your product: the ad has to grab their attention. That makes creative the main lever: the hook, the video structure, when information appears and the CTA.
We treat campaigns as a sequence: each one is a source of learning for the next. We test audiences, messages and formats, analyse the results and apply what worked.
What we do
01
Purchase and lead events tracked properly, so Meta optimises for the right result.
02
Prospecting and remarketing kept separate, with clear audiences and budgets.
03
Images, videos and copy planned to test messages, formats and hooks.
04
Each campaign teaches the next: targeting, creatives and timings adjusted with the data.
How we work
1
Pixel and Conversions API set up, with the right events.
2
Angles, formats and variations to test, aligned with the offer.
3
Prospecting and remarketing campaigns with budgets to learn.
4
What worked carries into the next campaign; what didn't changes.
Platforms and tools
Every month, compared with the previous period.
Case study · Real estate, lead generation
Three Meta Ads campaigns, each built on what the previous one taught us: more leads, a lower cost per lead and less spend.
−38%
cost per lead
Campaign 3 vs Campaign 1
More in Paid Media
Search, Shopping, Performance Max and YouTube, with conversions tracked through to the sale.
Short-form video campaigns to reach new audiences on TikTok.
FAQ
Yes, with Meta's own lead forms or by sending people to your website.
Yes. We plan the creatives and work with the content you already have or that we produce with you.
It depends on your goal and the cost per result in your sector. In the diagnosis we'll tell you the minimum for tests to be useful.
Yes, when the account's data justifies it. We always compare them with more controlled campaigns.
Tell us the context and we'll come back with the next steps.