Web Analytics
Know whether you can trust the numbers before you make decisions with them.
The essentials
Many marketing decisions are made with the wrong data: conversions counted twice, purchases that never reach the ad platforms, traffic credited to the wrong channel.
The audit shows the real state of your tracking, before you spend more on ads or draw conclusions from the reports.
What we do
01
Google Analytics, Tag Manager, pixels and store integrations.
02
What is being measured, what is missing and what is duplicated.
03
Cookie banner and Consent Mode checked.
04
Issues ranked by impact, with the solution for each one.
How we work
1
Which tools, tags and integrations are in place.
2
We go through the site as a customer and see what gets recorded.
3
Analytics, store and ad platforms side by side.
4
A prioritised list of fixes, ready to implement.
Platforms and tools
Every month, compared with the previous period.
Case study · Skincare, e-commerce (Norway)
A Shopify store built from scratch, with website, SEO, social media, ads and measurement working together for a Norwegian skincare brand.
+205%
orders
Black Week 2025 vs 1–22 Nov 2025
More in Web Analytics
A clean GA4 setup, with the events and conversions that matter to the business.
Tags organised in one place, with cookie consent respected.
Purchases, leads and funnel connected to Analytics and the ad platforms.
Cookie banner and Consent Mode v2 set up, so you measure within GDPR.
The numbers you follow every week, in one dashboard.
FAQ
Read access to Analytics, Tag Manager and the ad platforms is enough to start.
Yes, if you want. Implementation can follow straight after the audit.
It depends on the number of tools and the size of the site. We'll tell you the timeline before we start.
No. We only analyse; changes come later, with your approval.
Tell us the context and we'll come back with the next steps.