Paid Media
Show up for people already searching for what you sell, with every euro tracked through to the sale.
What's included
Part of Paid Media
The essentials
Google Ads puts your business in front of people who are already searching: on Search, Shopping, YouTube and Google's partner sites. It's the channel closest to purchase intent, but also the easiest to waste money on when campaigns optimise for clicks rather than sales.
We start with tracking: without reliable conversions, bidding algorithms learn from the wrong signals. Then we organise campaigns by goal and margin, and review what the data says every week.
What we do
01
Structure, keywords, search terms, ads and the conversions already in place.
02
Purchases and leads connected to Google Ads and Analytics, so optimisation follows what matters.
03
Search, Shopping, Performance Max and YouTube, each with its own role and budget.
04
Negative keywords, bids, ads and audiences reviewed based on the data.
How we work
1
We review the account and set up the right conversions, including enhanced conversions where it makes sense.
2
Campaigns by goal, product or service, with clear budgets and bids.
3
The first weeks are for gathering data and cutting what doesn't work.
4
More budget only for what proves its return.
Platforms and tools
Every month, compared with the previous period.
Case study · Real estate, lead generation
Three Meta Ads campaigns, each built on what the previous one taught us: more leads, a lower cost per lead and less spend.
−38%
cost per lead
Campaign 3 vs Campaign 1
More in Paid Media
Ads on Facebook and Instagram, for sales, leads or awareness.
Short-form video campaigns to reach new audiences on TikTok.
FAQ
Yes. We review the product feed in Merchant Center and set up Shopping or Performance Max campaigns.
Yes. The account and the data are yours; we work with manager access.
Search, Shopping, Performance Max, YouTube and Demand Gen, chosen by goal and sector.
Yes. We show ads to people who've already visited your site, with different messages depending on what they saw.
Tell us the context and we'll come back with the next steps.