Conversion Rate Optimisation (CRO)
Find out at which step you lose customers, before changing the site.
What's included
The essentials
Before changing the site, you need to know where the problem is. Funnel analysis shows, step by step, how many people move forward and how many drop off: from the landing page to the product, the basket, checkout and purchase or enquiry.
We split it by device, channel and type of visitor, because the problem is rarely the same for everyone.
What we do
01
The steps to a purchase or lead, with the pass-through rate of each one.
02
Differences by device, channel and type of visitor.
03
The pages and steps where the most people are lost.
04
What to change first, by impact, effort and time.
How we work
1
The steps that lead to a purchase or enquiry.
2
Pass-through rates by step and segment.
3
Where most people are lost and what fixing it is worth.
4
Hypotheses ranked by impact, effort and time.
Platforms and tools
Every month, compared with the previous period.
Case study · Skincare, e-commerce (Norway)
A Shopify store built from scratch, with website, SEO, social media, ads and measurement working together for a Norwegian skincare brand.
+205%
orders
Black Week 2025 vs 1–22 Nov 2025
More in Conversion Rate Optimisation (CRO)
How people use the site, to understand why they don't buy.
Variations tested with enough data to decide.
Campaign pages built for a single action: buy, enquire or sign up.
Less friction between viewing a product and completing the purchase.
FAQ
It helps a lot. If it isn't, we start by fixing the tracking.
Yes. A lead funnel is analysed the same way.
It depends a lot on sector, price and traffic. We mainly compare your site against itself over time.
We move on to improvements and, when there's enough traffic, to A/B tests.
Tell us the context and we'll come back with the next steps.