Tracking audit
What is being measured, what is missing and what is duplicated.
Service
Web Analytics
Data you can trust to decide where to invest.
What we measure
- Data quality and coverage
- Conversions by channel
- Revenue by traffic source
Platforms
Case · Flora Organics
+205%
orders
Black Week 2025 vs 1–22 Nov 2025
Specialities
Our Web Analytics services
Google Analytics 4
A clean GA4 setup, with the events and conversions that matter to the business.
Google Tag Manager
Tags organised in one place, with cookie consent respected.
E-commerce and conversion tracking
Purchases, leads and funnel connected to Analytics and the ad platforms.
Consent Mode
Cookie banner and Consent Mode v2 set up, so you measure within GDPR.
Results dashboards
The numbers you follow every week, in one dashboard.
Who it's for
This is for you if…
- “You don't trust your Analytics numbers.”
- “You don't know which channel drives sales.”
- “The reports exist, but nobody makes decisions with them.”
What we do
What we deliver
01
Tracking audit
What is being measured, what is missing and what is duplicated.
02
Measurement plan
The events and conversions that matter for your business, documented.
03
GA4 and Tag Manager setup
A clean configuration that respects cookie consent.
04
E-commerce and conversions
Purchases, leads and funnel connected to Analytics and the ad platforms.
05
Results dashboard
One dashboard with the numbers you follow every week.
How we measure
What we report
Every month, compared with the previous period.
- Data quality and coverage
- Conversions by channel
- Revenue by traffic source
- Consent rate
Related case
Flora Organics
A Shopify store built from scratch, with website, SEO, social media, ads and measurement working together for a Norwegian skincare brand.
+205%
orders
Black Week 2025 vs 1–22 Nov 2025
FAQ
Before we talk
I already have Google Analytics. Do you need to start from scratch?
Not necessarily. We start by auditing what exists and fix whatever is needed.
How does tracking work with GDPR?
We set up cookie consent so tracking only runs with the visitor's permission.
Do you work with tools other than GA4?
Yes, as long as the goal is the same: reliable data to make decisions. In the diagnosis we look at what you already use.
Shall we talk about Web Analytics?
Tell us the context and we'll come back with the next steps.