Web Analytics
Measure and advertise within GDPR, without losing more data than you need to.
The essentials
In the European Union, analytics and advertising cookies can only be used with the visitor's consent. Google's Consent Mode v2 passes that choice to Analytics and Google Ads through four signals, and Google requires it to use European users' data in ads.
We set up the banner and Consent Mode so you comply with GDPR without losing more measurement than you need to.
What we do
01
A clear consent tool, with the right categories and an option to reject.
02
Google's four consent signals sent correctly to Analytics and Google Ads.
03
Meta, TikTok and other pixels only fire with permission.
04
Behaviour tested before and after consent, and documented.
How we work
1
Current banner, cookies in use and tags firing without permission.
2
A consent platform suited to your site.
3
Consent Mode v2 and tags conditioned on consent.
4
Tests for accepting, rejecting and changing your mind.
Platforms and tools
Every month, compared with the previous period.
Case study · Skincare, e-commerce (Norway)
A Shopify store built from scratch, with website, SEO, social media, ads and measurement working together for a Norwegian skincare brand.
+205%
orders
Black Week 2025 vs 1–22 Nov 2025
More in Web Analytics
What is being measured, what is missing and what is duplicated.
A clean GA4 setup, with the events and conversions that matter to the business.
Tags organised in one place, with cookie consent respected.
Purchases, leads and funnel connected to Analytics and the ad platforms.
The numbers you follow every week, in one dashboard.
FAQ
No. The banner collects the visitor's choice; Consent Mode passes that choice on to Google's tools.
People who reject cookies aren't measured in the same way. Consent Mode lets Google model some of those conversions.
In basic mode, Google tags only load after consent. In advanced mode, they send cookieless signals before the choice, which allows fuller modelling.
We help list the cookies in use. The legal text should be reviewed by whoever handles legal matters.
Tell us the context and we'll come back with the next steps.